Set up dating agency business

“My daughters said online dating wasn’t good for me anymore, so I started looking for alternatives.” Aileen then came across Searchmate, a bespoke dating service which featured on the first series of Channel 4's The Undateables.It claims to offer a “safer and more credible alternative” to dating websites.

It contained several profiles of highly promising matches all “waiting to contact him”.

The site explained that this was down to most of the gentlemen who were active within her area “going on hold”, meaning they could no longer be contacted.

Searchmate offered to upgrade Aileen to its “Platinum” membership, a service via which customers are assigned their very own matchmaker who will proactively look for potential matches outside Searchmate’s client base.

I didn’t want to put myself through all that.” The man, 54, from the North East, came across Elite Singles and thought it looked like a better bet for meeting someone more serious about finding a long-term partner.

He was also impressed with the advertised fact that 18,000 new members were registering with the site every week – giving the impression that he’d be spoilt for choice of potential dates.

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